How to eliminate the risk of overcapacity in book

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How to eliminate the risk of excess capacity in book and magazine printing

for a long time, the printing industry, like many industries such as steel, has witnessed more and more overcapacity, especially in book and magazine printing, which has seriously affected sustainable development and benign transformation. In reality, less than 1/3 of the production capacity of many small and micro book publishing enterprises has been effectively utilized; The effective production capacity of many large and medium-sized book printing enterprises is only about 1/2. Some experts said that the printing capacity of books and periodicals has reached the point of absolute excess, and the severity cannot be underestimated

the excess capacity of books and periodicals printing has increased the waste of resources and increased the pollution to the environment, which is incompatible with the overall situation of building a resource-saving and environment-friendly society. At the same time, it is easy to breed and increase vicious competition among enterprises, damage the image and interests of the whole industry, and inevitably lead to a serious deviation between the income and benefits of the whole industry, that is, working more, contributing more, but earning less, or even not making money, which seriously produces losses and affects the fair, orderly and healthy development of the whole industry. At the same time, overcapacity also distracts entrepreneurs from managing enterprises. Overcapacity leads to insufficient operation of enterprises, which is full of difficulties. It is easy to cause various contradictions and conflicts, which makes entrepreneurs feel headache. The survival of enterprises and the work and life of employees have become the main problems, which naturally has become the top priority for entrepreneurs to consider and solve problems at present. Consider the present, but not the long term. This makes some enterprises fall into the dilemma of being busy looking for and working all day to maintain their survival. It can be said that every day counts as a day. Where it gets dark, where to rest

there are historical reasons for overcapacity in book printing, which is a gradual process from quantitative change to qualitative change. To eliminate the pain of overcapacity in book and periodical printing is to grasp the key and comprehensively manage it. We should address both the symptoms and the root causes, and address both the symptoms and root causes

the government guides the healthy development of the industry

once, the book printing business could be carried out regardless of the enterprise's technology and scale. In addition, the risk was small and the effect was fast. Under the catalysis of the relevant national development policies, it greatly stimulated the investment enthusiasm of many investors. By the end of 1998, there were 180000 printing enterprises of all kinds in the country, a sharp increase of more than 1/3 from 112000 in 1978, and the problem of overcapacity was beginning to emerge

in order to alleviate the problem of overcapacity, the competent government departments carried out a large-scale clean-up and rectification campaign to control the number and improve the quality of tightening the motor fixing screws in book and magazine printing enterprises nationwide from the end of the 20th century to the beginning of the 21st century. By the end of 2012, there were more than 100000 printing enterprises of all kinds across the country. Although the number returned to the initial stage of reform and opening up, due to the expansion of the scale of enterprises, the printing of books and periodicals was still in surplus

no matter which country's economic development is inseparable from the guidance of relevant industrial policies of the government. The development of China's printing industry has experienced both brilliant periods and difficult periods in mechanical performance inspection. In short, the ups and downs of the industry are largely affected by government policies. This impact is mainly positive, of course, there are also negative. After years of investigation and demonstration, the Magnificent Three Gorges project has been decided to be built through legal procedures on the basis of taking advantages and eliminating disadvantages. Even so, there are still some problems that need to be prevented by subsequent plans

no matter how scientific and practical, the industrial development planning and objectives of the competent government departments cannot be 100% correct. However, we should strive to be scientific and practical, organize think tanks to do a good job of investigation, analysis and demonstration, and formulate industrial development policies more scientifically and practically. We should not give up eating because of choking, and we should not have no plans and goals. Instead, we should make plans to prevent and control possible negative effects. In short, the competent government departments should guide enterprises to have directions and goals in adjusting product structure and transforming growth mode, and move forward in the right direction, so that the problem of overcapacity can be gradually alleviated

observe market changes and improve effective supply

it is more accurate to say that there is excess of traditional book and magazine products than excess of book and magazine printing capacity. The market is vast and infinite. With the steady upward development of economy and the continuous improvement of people's living standards, the market demand for cultural products will inevitably grow rapidly, and show a personalized and diversified trend. However, such products are insufficient. Book printing enterprises should make full use of excess capacity, observe market supply and demand, and improve effective supply. With the rapid development of packaging industry, packaging and printing show a rapid growth trend. Paper packaging is the first choice among all kinds of packaging materials because of its low cost, easy recycling and good environmental protection. In 2012, the total output value of packaging and printing reached 631.877 billion yuan, accounting for 66.44% of the total output value of the printing industry of 951 billion yuan, which is 4.8 times the output value of books and periodicals printing of 131.394 billion yuan. Packaging and printing is obviously the main force with promising prospects. At present, there is no overcapacity. Book printing enterprises can transfer excess capacity to packaging and printing according to their actual situation

with the rapid development of packaging industry, label printing is also showing a rapid growth momentum. In 2012, the output value of label printing reached 26billion yuan, with an output of 3.4 billion square meters, an increase of 13% and 14% respectively compared with 2010 and 2011. Book printing enterprises can also consider using excess capacity to develop label printing

in addition, book printing enterprises can also turn to the production of small commodities with strong market demand, such as photo albums, souvenirs, postcards, invitations, document bags, product manuals, notebooks, etc., and they should be novel to meet the diversified and personalized needs of consumers. In fact, this is also a diversified development strategy based on book printing. The key is to effectively implement it in combination with your own reality. What suits you is the best. There is no fixed pattern here

qualified book printing enterprises can also comply with the general trend of the rapid development of multimedia technology, actively integrate with information technology and dance with wolves. For example, children's toy books and point books that appear on the market have electricity, light, sound and movement, and are very popular with children. The development and transfer of excess capacity to this area is also some basic knowledge of friction resistance testing machine, which is worthy of consideration and reference by printing enterprises. In short, there are more ways than difficulties. As long as you use your brain, it is no problem to digest excess capacity. However, it should be noted that this digestion is based on the balance of market supply and demand. To provide effective supply, we should also observe the changes of the market

take advantage of the market mechanism to eliminate backward production capacity

the scale and nature of book and periodical printing enterprises are different, and their development is uneven, showing a mixed situation. Some of them have advanced technology, scientific management, high effective utilization of resources, less three wastes, light environmental pollution and high effective production capacity, which are examples and models of the industry. Although the number of printing enterprises in the 2013 top 100 printing enterprises ranking released by the printing manager magazine accounted for 0.1% of the country's 100000 printing enterprises, the annual sales output value reached 80.537 billion yuan, accounting for 8.5% of the total output value of the national printing industry of 951 billion yuan, indicating that the top 100 printing enterprises have a decisive role in the overall pattern of China's printing industry. They are the leading force in building a printing power

book printing enterprises in the middle, as long as they have the right ideas, correctly examine themselves, and seriously rectify deficiencies, problems and shortcomings, are also promising, and the competent government departments should give guidance and support. Without this piece, the printing industry is likely to repeat the rut of insufficient production capacity

the key problem is that those printing enterprises with weak competitive strength, particularly backward technology, disordered management and serious shortage of live parts have poor product quality, large consumption of materials and energy, many produced three wastes, high concentration of harmful components of three wastes, serious environmental pollution and endangered survival. It is believed that the market survival mechanism will gradually eliminate them. At the same time, the government should also have relevant policies, such as dealing with the backward production capacity of steel, cement, paper and other industries, so as to truly alleviate and eliminate the pain of excess production capacity of books and periodicals printing, so as to improve the quality and level of industrial development. It is extremely important for local governments to take the overall situation into consideration, eliminate the GDP only ideology, break local protectionism, and actively cooperate with the decision-making and deployment of the state in governing backward production capacity

Copyright © 2011 JIN SHI